Macarons are one of the most delicious delights that look attractive as well. People worldwide relish the colorful guise and delicious taste of macarons and they are ideal for gifting purposes to loved ones as well. Brands all over the world compete with each other to produce the most delicious and attractive macarons. These brands try to bring uniqueness to their macrons by adding embellishments to enhance their attractiveness and bring a slight ingredient change to enhance their taste. This way, these brands bring uniqueness to their product but that’s not it. When it comes to product marketing, macarons like any other product need high-end packaging to enhance the overall product appeal. Custom macaron boxes play a huge role in this regard as they offer numerous design and material options to bring uniqueness to the product and add to the brand appeal. Although there are established marketing principles for brand marketing for every product but there is always room for creative add-ons to these product packaging boxes. In this article, we’ll share with you some additional design options to bring uniqueness to custom macaron boxes while adhering to the prevalent trends.
Macarons are popular among children as well as adults. One of the design options, this fact proposes to the brands is to include animated cartoon characters for mini macaron boxes designed especially for children. Popular children's cartoon characters like Superman, Spiderman, Batman, Avengers, Tom & Jerry, Ben 10, and Frozen movie characters like Ana, Elsa, Olaf, etc. are ideal for adding to the design options for custom macaron boxes. Such packaging will attract children who are more impressionable than adults and will prove to be extra loyal customers of the brand.
Theme-based packaging can be a unique idea as there are plenty of design options available for such packaging. The colorful theme-based packaging also goes with the colorful macarons packed inside. For example, Barbie-themed custom macaron boxes will match with the pink, red, and purple-colored macarons packed inside. Similarly, a Frozen theme-based packaging will add to the appeal of blue, white, red, and purple-colored macarons packed inside. This sort of packaging also attracts kids who can prove to be more loyal customers of a brand if they get attracted to a certain brand due to its packaging appeal.
Cut-out windows add attractiveness to the packaging of custom macaron boxes as well as provide satisfactory inspection of the product i.e., check their freshness and quality, without opening the package. Moreover, an additional benefit of cut-out windows in custom macaron boxes is that they allow customers to view the macarons packed inside and get allured by their attractiveness. This will compel customers to buy macarons consequently boosting the brand sales.
It is important to know that not every product needs durable quality material for their packaging to ensure their safety. This varies from one product to another, and in the case of custom macron boxes, there is relatively less need for sturdy material utilized in the whole packaging. However, it would be beneficial to insert a sturdy foundation in the custom macaron packaging box to withstand any rough handling. As kids are potential customers of macarons as well, their rough handling can damage the packaging and the product as well. It would be ideal to provide a sturdy foundation that will avoid any wear and tear in case of mishandling of the macaron packaging. Such protection will also attract customers to the particular brand introducing a sturdy foundation as they will find the unique feature useful and surely enhance their preference for that particular brand over others.
Paper foils are an attractive and unique feature that can readily enhance the packaging quality of custom macaron boxes and add to their appeal. Instilling silver, gold, and butter paper foils will increase their allure and add exclusiveness and luxury appeal to the packaging of the product. These paper foils also ensure sanitary packaging which would be a satisfactory element for customers and positively influence their brand preference over the others. ConclusionMacrons are one of the most relished delicacies worldwide. They are delicious and their colorful and attractive outlook adds to their visual appeal. Brands vending macarons require innovative marketing techniques to bring uniqueness and attractiveness to their product to stand out in the marketplace. Custom macaron boxes offer several design and material options that enable brands to create effective packaging. Certain features bring uniqueness and usefulness to custom macaron boxes. These features include, adding paper foils, and cut-out windows to custom macaron boxes and instilling a sturdy foundation to their packaging. The attractiveness along with the uniqueness of custom macaron boxes can be enhanced by inserting cartoon characters or creating theme-based packaging to attract kids who are potential customers of macarons. These unique features will attract both kids and adults to a certain brand adhering to these marketing techniques. This will readily enhance their customer base and increase brand recognition and boost brand sales. Packaging Mania offers services for custom-printed boxes including custom macaron boxes, in the United States at market-competitive charges. Our satisfied customers attest to our quality services.
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AuthorMohsin Javed Categories |